Counter Distinction

In challenging times, home and family have become more important than ever. That means the kitchen is becoming increasingly valued, as homeowners eschew dinners out in favor of cooking or entertaining at home, and families spend more time together.

It should come as no surprise, then, that countertops - which are pivotal for both their functional importance and design appeal - are increasingly in the spotlight. Beauty combined with durability complement everybody's favorite room. And with the kitchen evolving into a multi-functional space that is often used by many people, for many different tasks - sometimes all at the same time - it's becoming more and more common to see mix-and-match countertop materials used throughout the space.

Indeed, it's not uncommon to see glass, wood, natural stone and laminate juxtaposed in the kitchen, creating a wealth of design possibilities, while enhancing function. For those on a budget, this also allows homeowners to incorporate high-end materials while getting more bang for the buck - key in a struggling economy.

Green products, too, are gaining a foothold in an increasingly eco-conscious world, as natural materials and countertop materials with recycled content garner interest among some consumers.

Both natural and engineered stone products remain strong sellers, and nature-inspired hues that convey depth and dimension remain one of the hottest trends. That's according to countertop manufacturers recently surveyed by Kitchen & Bath Design News, who cited soothing colors, rich textures, nature-inspired designs, value-priced offerings and unique products as some of the hottest trends in today's countertop market.  There's also a continued trend toward mixing and matching countertop materials to maximize functional and aesthetic appeal.

When it comes to material choices, engineered stone and granite are the most popular choices today; and laminate countertops are making a comeback because of the new designs offered, ease of maintenance and the affordability. 

Nature's Influence

As for colors and patterns, granite-like colors and patterns are the focus because of the real granite and engineered stone influence.  There's somewhat less demand for solid colors, with more consumers gravitating toward designs that offer depth and dimension.

While there are always those going for an edgy look, manufacturers agree that nature remains a prime influence in countertop colors, with design professionals and their customers turning to the great outdoors to inspire their kitchen designs.

Natural, earth-tone colors continue to dominate mainstream appeal.  There is a strong desire to see directional movement and different textures and finishes.  Whites and grays continue to be requested frequently. 

Growing Green Trend

Across the board, countertop manufacturers agree that the green trend is on a fast track. Consumers are looking for alternatives that will be healthier for their families and for the earth. Many industry leaders feel certain that, in the long term, consumer demand for greener countertop alternatives will continue to grow, particularly as they come down in price.  It is believed to be an emerging niche that will continue to grow substantially over the next 5 to 10 years.

In particular, recycled glass countertops such as IceStone are a very clean choice for the home. Recycled glass from bottles, windshields and plate glass windows is saved from the landfill and transformed into beautiful countertop options.  And the manufacturing process is not energy intensive!

Demand for glass countertops has been steadily rising across the country.  Products such as granite glass tend to have a more contemporary look, yet they can work in a traditional home, as well. Rounded edges tend to be the most popular, although other options are available. While the glass countertop market is popular with upscale consumers, it's believed that the cost will decline as the market matures.

Beyond The Kitchen

Once seen as exclusively a kitchen and bath product, upscale countertop products are now turning up in other rooms, as well.  A new consumer market exists with the trend to bring amenities from primary to secondary living areas. For example, laminate could work for a potter's bench or other areas associated with a favorite hobby, in the garage workroom or in the family office.

Of course, the increase in the number of outdoor kitchens has also had a positive impact on the countertop market. Upscale consumers enjoy expanding their living space to include the yard, and they are looking to design this space beautifully and functionally. What this means attractive and durable countertops will provide key prep space while enhancing the outdoor kitchen experience.

As for the future, there will be more demand for green options, unique design applications and multi-functional designs incorporating low-maintenance materials.  Younger consumers tend to look for bolder colors, new shapes and new concepts, so this may well be a trend of the future.  The gap is between more trendy and more traditional is closing. Modern technology and travel, a proliferation of TV shows and magazines, and traveling home shows have allowed consumers to explore a broader array of design ideas, and these will continue to color the future of countertop design.